This Article is by Sonja K Foss, a Professor at the University of Colorado at Denver. it is taken as an excerpt of a larger work titled Handbook of Visual Communication: Theory, Methods, and Media.
Foss, Sonja K. "Theory of visual rhetoric." Handbook of visual communication: Theory, methods, and media (2005): 141-152.
link:http://www.sonjafoss.com/html/Foss41.pdf
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